Keywords and their significance while optimising a web site play a vital role in bringing traffic to a website. If you think that people will come from Google to your blog searching for the keyword you have targeted then you are slightly wrong. In this article we will see keywords and their importance from a search engine's point of view.
If you are familiar with the working of a search engine you must know how the search engine scans through the whole document to extract what it thinks is the most important part of your document. There are many factors that affect your rank in the search engines.
Keyword phrase: This is one topic which I would like to stress a lot on. The first thing which the search engine searches on your site is the primary keyword. A blog dealing with cars with have its primary keyword as car or cars. Then the keyword phrase will be searched for within the document. Keyword phrase is generally found in titles. For example if there is a post about latest cars, then latest cars will be the keyword phrase within the document.
Keyword relevancy: Google will have indexed several pages about cars. These sites will be very old and will have a very strong effect on the ranking that you get on the Google index. But, the good news is that you can actually come first in the search results of Google for the keyword phrase latest cars (provided that you have done proper seo to this keyword phrase). Your document will be given weight-age depending on the number of times that you have used this keyword in your document. Thus the more the number of times a keyword phrase repeats in a document the higher will be the rank given to it by Google.
Importance of keywords in links: It is a well known fact that Google sends its spiders to a few blogs many a times as they are updated very quickly from time to time. If you plan to get some quick traffic to your blog you need to put the link of your blog in these sites. Some people prefer doing article marketing for promotion yet other find social book-marking to be an easy task. In both the cases you need to put the link of your blog on those sites for which you need an anchor text. If you use your keyword or keyword phrase in this document you site will get a boost in its ranking for the keyword through which Google will enter your site! This works out very well and tells you avbout the importance of keywords very quickly. Also view the following new posts
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